Ginger Martin’s social media are a great tool to assist her in her representation of discriminating clientele and their properties. Through the various social media channels like Facebook, LinkedIn, Twitter and Google+ she can bring your listing to life and make it visible to millions of people worldwide.

The success for real estate agents utilizing social media is phenomenal. It seems like Ginger gets more followers every day, which means more potential buyers can engage and interact in minutes about any of her listings. She has found success and even sales through the use of these mass audience social platforms.

It’s as true for real estate as it is for all businesses: social media provide the tools to spread information about goods — in this case, properties — for sale. In a business that depends on referrals, there is no underestimating how valuable each retweet can be. The key is to use these tools on a daily basis, something Ginger takes pride in offering her clients.

Take Facebook, for example. It is one of the most trafficked websites in the world, with more than 1.1 billion monthly active users and growing.

According to the National Association of Realtors’ (NAR) 2011 Realtor Technology Survey, only 33% of Realtors used social media for their business in 2008. Today, just six years later, more than 90% of brokers and 91% of agents use social media.

As you can see, social media are a great tool for real estate agents and Ginger really enjoys hearing from her followers! Please engage with her through your favorite social media network. Meantime, please take a look at her website to see what’s new on the market in Napa and Sonoma Valleys.